About Me!

Jill Adler earned a master’s degree in journalism from the University of Southern California and went to work for a CBS-TV affiliate in Aspen, Colo., to chase her dreams of media and the ski life. She would then, of course, report on both real-world issues and ski events. A job offer at the NBC affiliate in Salt Lake City led her to Utah and the Greatest Snow on Earth. Coincidence? Hmmm. When the station downsized, Jill concurrently taught skiing at Deer Valley and enrolled in law school at the University of Utah. Two weeks after graduation, she decided, “I hate law, there’s no time to ski,” and went back into broadcast.

As ‘Roxy,’ she was well known for her “News from a Broad” newscasts on Rock99/KURR-FM in Salt Lake City. She was an integral part of Utah’s #1 morning radio team. But the true beauty of the job was the ability to work a full shift and still ski at Snowbird and Alta every day. When she’s not freeskiing or teaching, the Level 3 PSIA certified instructor writes outdoor adventure stories for publications like Sunset, Skiing, Salt Lake Magazine, Dallas Morning News, MSN.com, SnoCountry.com, Snowlist.com, TheSkiChannel.com, and everyone in between.

When the seasons change, she rockclimbs, hikes, kayaks and plays Frisbee with her five-year-old daughter and their Australian shepherd. Her favorite food is Chinese and as much as she likes long walks on the beach she’d rather be ripping long vertical chutes in the mountains.

As a freelancer, Jill is constantly on the hunt for story ideas to pitch and work to fill the bank account. There’s no job too inconsequential or mundane. Just reach out and see.

When you have a media request or lead, contact Jill at pcskigal@yahoo.com.


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